Al
Tawil
GTM Execution · Software Adoption · Sales Leadership
16+ years turning observation into execution. From the dealership floor to enterprise GTM — building teams, selling adoption, and driving revenue that sticks.
Sales leader
built through
execution.
I sell ideas, systems, software, strategy, and change. My career was built by turning real world pressure into repeatable execution. I have led teams, grown revenue, coached adoption, managed operations, built process, presented GTM strategy, and helped people move from interest to action.
My strength is taking something complex and making it usable. Whether it is a platform, a sales process, a CRM workflow, a market strategy, or a new way of operating, I know how to connect the value to the person who needs to believe in it, use it, and act on it.
That is why my experience translates beyond automotive. I understand how to sell adoption, build buy in, simplify the message, lead through resistance, and create momentum in any environment where people, process, technology, and revenue have to work together.
GTM Execution
Turn strategy into action people can understand, trust, and follow.
Presented Leading the Charge to 500+ sales and GTM staff and continue to help move implementation from concept to field execution.
Software Adoption
Sell technology by connecting features to workflow, revenue, and daily use.
Position software the way strong SaaS teams do: simplify the value, remove friction, prove the use case, and create adoption that sticks.
Team Buy In
Move people from hesitation to belief through clarity and credibility.
Use field experience, Challenger Sale structure, strong discovery, practical examples, and clear next steps to create trust and action.
CRM Workflow
Build follow up systems that create visibility, accountability, and speed.
Oracle CRM, GoHighLevel, Tecobi, DealerCenter, and many automotive and non automotive CRM workflows built around accountability, speed, and customer follow up.
Where results
were earned.
- Manage and grow a territory of franchise and independent dealer partners through consultative coaching, strategic follow up, and performance reviews.
- Sell adoption of Credit Acceptance lending software by connecting platform usage, approvals, deal structure, and dealer profitability.
- Apply Challenger Sale methods — teach the gap, tailor the message to dealer workflow, take control through live examples and clear next steps.
- Use analytics, close rate trends, funding friction, and lender comparison reports to uncover missed sales opportunities and build action plans.
- Partner with internal teams on platform enhancements, training needs, issue escalation, and field execution to improve partner adoption.
- Oversaw full dealership operations: sales, purchasing, marketing, customer relations, finance, staff development, vendor relationships, and performance management.
- Built and led a long tenured team using the Good to Great principle — right people in the right seats.
- Guided CRM and workflow adoption using Tecobi, DealerCenter, and automotive CRM processes to improve follow up, accountability, and customer experience.
- Increased market share by 8% through sales strategy, customer programs, process improvement, and hands on leadership.
- Led weekly, bi weekly, monthly, and quarterly meetings to align goals, coach performance, and maintain execution accountability.
Education
The long way
around.
2008
Clay High School
2008 · Oregon, Ohio
Clay High School
Graduated and ready to take on the world. Just not the traditional way. The floor was calling louder than any classroom.
2008 to 2025
Nationwide Auto Finance
2008 to 2025 · Toledo, Ohio
Nationwide Auto Finance
aka the best internship ever
Took a hiatus from traditional education and stepped into the family business. 17 years of real world school across operations, sales, finance, and leadership. No classroom teaches what the floor does.
Currently Enrolled
Owens Community College
Currently Enrolled · Toledo, Ohio
Owens Community College
Business Administration because 17 years of hands on experience deserves a degree to match. Better late than never, and the classroom hits different when you already know how it works in the real world.
Recognition
Awards &
Accolades.
2025
Runner Up — OIADA Quality Dealer of the Year
2025 · OIADA
Runner Up —
OIADA Quality Dealer of the Year
Recognized by the Ohio Independent Auto Dealers Association as one of the top dealers in the state — a reflection of 17 years of consistent customer trust, operational discipline, and team leadership.
2023
Best of the Best Dealer
2023 · Industry Recognition
Best of the Best Dealer
Industry recognition for dealership excellence — earned through process, people, and a relentless commitment to doing right by every customer that walked through the door.
2022
Finalist — Blade Readers Choice, Pre-Owned Dealership
2022 · The Toledo Blade
Finalist — Blade Readers Choice
Pre-Owned Dealership
Voted by Toledo readers as a top pre-owned dealership in the region. A community-driven recognition built entirely on reputation, word of mouth, and years of earning trust one customer at a time.
Certification
Sales & Customer Service — National Retail Federation
Certified · National Retail Federation
Sales & Customer Service
Certification
Certified by the National Retail Federation — the world's largest retail trade association — in sales and customer service excellence. A formal recognition of the skills built over nearly two decades on the floor.
Tools behind
the results.
AS SEEN IN THE TOLEDO BLADE
"Al Tawil joins 12 workers shoveling snow off 900 cars — leading from the front, not from behind a desk."
— THE TOLEDO BLADE
That photo says everything. When there is work to be done, you show up and do it alongside your team. No shortcuts. No exceptions.
